Are you a business owner?

Owning a business in the 21st century has come with a vast array of unique challenges. Despite these pitfalls, the innovation of this modern era has brought with it expansive amounts of potential to grow your business in efficient and effective ways. One of these assets has been the rise of video marketing.

Video content has proven itself by consumers to be the most preferred channel of communication. It’s entertaining, engaging, and easy to watch if done properly. Video is also incredibly easy to produce. All it requires is a camera and an internet connection. Because of this, by the year 2021, over 80% of all internet traffic will consist of video content according to Cisco.

So what sets your video apart from the millions of hours worth of video on the internet?

Quality

Although video can return a positive ROI in most cases, poor video quality may actually detract from your intended message. According to Verizon Digital Media Services, in a survey done with 1000 adult internet users, more than 85% of respondents said they expect high quality, “TV like” video from content they see on the internet. Their view time of video content dropped 77% when the video quality did not meet their expectations. On top of that, Brightcove Marketing found that if your brand produces low quality video, 62% of consumers will develop a negative perception of your brand and 60% will choose not to engage with your brand.

It’s no question that video is important. However, the quality of that video may be even more important if you’re looking for a proper return on investment, and for your video to deliver your intended message. Contact us in order to guarantee your next video venture meets expectations.